fisadorelli wins four 2014 POPAI awards
fisadorelli confirms its talent by winning four 2014 POPAI Awards at the gala night held in the Wagram Hall in Paris on the 19th of June.
The POPAI awards represent the most sought after acknowledgement for the design of POP products. This contest is promoted by the no-profit international association Point of Purchase Advertising International (POPAI) which was founded in 1939. The contest’s first edition dates back to more than fifty years ago.
A panel of more than 120 marketing and retail experts examined over 300 creations coming from over 12 countries according to the criteria of aesthetics, innovation, quality and originality of the creation, general impact and effectiveness on the point of sale.
The awards were given to the desk display “Ettore” for the Ferrero Rocher brand, to the floor stand “Rotating Showcase”, to the project “Augmented reality” for Kinder Gran Sorpresa and to “Playable Showcase” for Kinder Sorpresa.
These acknowledgements were related to the following categories: temporary food tempoary dispaly, cardboard performance, digital media and interactive material.
“First of all such important international awards are dedicated to our customers for whom we developed these ideas. We interpret what our clients are aiming to, we propose and realize ideas; we can reach outstanding quality through the resources of our customers, their desire of innovation and their wish to attract clients to the point of sale in a constantly new and original way. Our thought goes also to all those who took part in this work, from those who offered imagination and creativity at the initial stage of the project to those who made sure that all the shipments were punctually delivered. Many were involved in between. Finally we would also like to thank our longstanding suppliers of outsourcing services who in some cases are very small in size. We are proud and honoured that the imagination, creativity and high ability of industrial projecting of our territory reached an international visibility.
This encourages and stimulates us to maintain the highest standards in which we firmly believe.”
the POPAI awards jury includes:
Estee Lauder Companies Europe, Darty, Magnard, Brasseries Kronenbourg, Fromageries Bel, Solinest Sas, Bic, Systeme U, LVMH Fragrance Brands, Kenzo Parfums, Guerlain, BHV, Ubisoft, Christian Dior, Sisley, Lcl Banque & Assurance, Marionnaud, Beaute Prestige International, Omega Pharma, Pacific Creation, Krys Group, Disneyland Paris, Marie, Babyliss, Christofle, Nuxe, But, Pernod, Lagardere Services, Mdp, Clinique, Sephora, The Kooples, Fah, Clarins Group, Yves Rocher, Bostik Sa, Perfume Holding, Pates Warda, Mattel France, Johnson & Johnson Santé Beauté France, 3 Suisses, Gifi, Ubisoft Emea, La Banque Postale, L’oreal, Éditions Play Bac, Canal +, Haribo, Beiersdorf, Pharmactiv, Dakotabox, Orange Distributon, Bourjois, Sogedif Editis, Option France, Coca-Cola Entreprise, Darphin, Fnac, Sodebo, Shiseido, Wynn’s Automotive France, Ricard, Groupe Royer, Pepsico, Fujifilm France, Auresb Technologies, Aelia, Atol Opticiens.